On 3 September 2012, the Swedish Trade Council (STC) launched a web-based eCommerce guide; its purpose is to ease the work of companies which export their products and perform eCommerce activities.
eRetailers say that they encounter many obstacles and face uncertainty when dealing with cross-border eCommerce. Moreover, there is a great need for accessible information about what applies when selling over the Internet a product to a customer from a different country from the retailer’s place of operation. Therefore, the STC developed a free-of-charge web-based eCommerce guide that can be viewed online upon registration and by filling in a form for access request to this specific service.
“It is very welcome that the STC developed this eCommerce guide containing information about what eRetailers should consider before turning to new markets. For the Government's growth initiatives, eCommerce is an important component with great potential for growth and employment in the long term,” stated the Trade Minister, Ewa Björling in the World Trade Centre in Stockholm.
The Government's ambition is for Sweden to become the most attractive environment for eCommerce in 2015. Over 93 % of the population has access to the Internet at home and more than 70 % have bought or ordered goods over the Internet; however, at the same time, only 16 % of the population has shopped online from other EU countries. Therefore, an eCommerce guide will hopefully lead more companies to embark on export sales - while more consumers will begin to go online for cross-border shopping.
“Sweden is also Europe's most innovative country in which goods and services that have not yet seen the light of day may be tomorrow's export success,” said the Trade Minister.
The guide covers, among other countries, the Nordic and Baltic states, Germany, Poland and Russia.