Acronym of the case:
Web address of the case:
Country of the case:
Last Edited Date:
inclusion | entrepreneurs | microenterprises
According to the International Labor Organization (ILO) World Labor Report, micro enterprise growth is constrained by lack of competitiveness, low productivity and the low skill level of owners and workers. The same report also found that information and communications technology (ICT) can significantly help micro enterprises grow, be more productive and create more jobs in their communities.
Micro-enterprises, the very small businesses, are the fastest-growing businesses and the biggest source of new jobs globally. While an increasing number of low-income entrepreneurs are moving toward self-sufficiency, few are using technology effectively to accelerate their businesses. Currently, the little help that microentrepreneurs can get tends to centre either on training in how to use a computer, or how to write a business plan. HP's original idea was to integrate the two sides into one curriculum directly teaching business development by the mean of ITC tools.
Microenterprises who participate in the programme through local agencies receive:
- Access to state of the art HP technology at HP MAP training centres managed and staffed by local training and business development service providers.
-Practical, hands-on training in how to use information and communications technology to be more productive and grow their businesses faster (for example, through marketing).
-Access to an online learning community with resources and tools to help sustain their business's growth.
MAP provides training to entrepreneurs and shows them how they can use IT to foster their business. That helps the entrepreneurs themselves to establish their own business in the first place and to become successful in business. Furthermore, the establishment of more and more microenterprises can fuel economic development and thereby benefit a whole community.
HP launched the MAP in 2005. In 2006, the non-profit organization Micro-Enterprise Acceleration Institute (MEA-I) took over the management of the MAP program in the EMEA region. HP is still involved in the program and, as a platinum sponsor of the Institute, supports its efforts to develop new MAP training centers in EMEA.
MAP provides solutions to local development organisations to help them provide their clients with greater access to technology and training in how to apply that technology to their businesses. Partners include the Business and Innovation European Network, University of Lagos, Chambers of commerce in Italy and Germany, Russia?s ITC foundation for SME development, and the UN International Trade centre, to name a few.
Lesson 1 - High requirement to educate entrepreneurs in local community to increase their business success with help of IT.
Lesson 2 - Programme is a good add-on to existing community programmes in collaboration with local NGOs.